Last week was ???????, HubSpot’s signature event to help its customers grow better. ?

The company released a massive number of new products – more than 200!

The Inflectiv team specializes in helping companies maximize their GTM platforms for marketing, sales and customer success.

As a HubSpot Gold Partner, we’ve broken down some of the key new features from Inbound that will save you time and improve your ROI. ?

Love how ??????? ??? ?????? ?????? summed it up in her keynote:

“???? ?????????? ??? ?????? 100% ?? ????? ????????? ???? ???? 20% ?? ??? ????. ??? ???? ?? ??? ????? ??? ??? ???? ????????”

As you’d expect, AI was a huge component in virtually every new feature, and we like how it’s settling in organically across the Hubs.

Here are some of the specific new HubSpot products you should check out:

1️⃣ ??????? ?????????? ???, ????? ???? ???
There are more changes to Data Hub than just branding. It remains a powerful data quality and integration tool, but now there are new tools like Data Studio use AI to turn scattered context into unified data.

2️⃣ ??-??????? ???
Many people are surprised to learn that HubSpot has a quoting tool. Now Commerce Hub has a new AI-powered quote creation tool with enhanced analytics and approvals. The Closing Agent is also a promising way to answer product and pricing questions using AI.

3️⃣ ?????? ??????
I’ve always loved command centres, and now you can access HubSpot AI Assistants and Agents in one place. You can select the options like Customer Health Agent or Shopify Store Performance Agent from the growing HubSpot marketplace. Note that this may require additional credits.

4️⃣ ???? ?????? ??? ????????????
HubSpot has been quietly enabling you to combine your HubSpot data with external LLM sources. First it was ????-???, then ??????, and now it brings ?????? to the table. HubSpot has always worked best with Google Workspace, so the addition of Gemini offers serious value to companies on both platforms.

As an example, sales reps can ask: “???? ?? ? ???? ?? ????? ??? ????? ?????? ?? ?????? ???? ? ??? ???? ?? ???????.”

There are many, many more new features. It’s still early days, but we’re excited to put them to work. ?